Basic Attention Token (BAT)
Last Update 2 jaar geleden
Project Name: Basic Attention Token
Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an initial coin offering on May 31, 2017 for its eponymous ERC-20 utility token, raising approximately $35M USD at the time in less than 30 seconds. The Basic Attention Token aims to fix digital advertising, which is broken, fraudulent and opaque.
Basic Attention Token work by having advertisers pay BAT to website publishers for the attention of users. The BAT token is designed to correctly value and price user attention within the platform. The Basic Attention Token comprises various components, including attention measurement systems, analytics dashboards and machine learning algorithms. Integration of BAT into a given host application involves implementing BAT Ads, a system that matches and displays ads to users based on locally stored data. Ad targeting is performed wholly on-device, removing the need for third-party tracking. BAT is focused on the Brave browser. Brave is an open-source, privacy-centered browser designed to block trackers and malware. It utilizes blockchain technology to anonymously and securely track user attention, which translates into rewards for publishers.
Total Supply: 1,500,000,000 BAT
Circulation: 1,482,832,732 BAT
Token Price: 1 BAT = 0,07 USD
Issued Date: May 31, 2017
Block Explorer: https://etherscan.io/token/0x0d8775f648430679a709e98d2b0cb6250d2887ef